Content & Creative Marketing.
I turn ideas and products into content people can understand, watch, and engage with—from social strategy and original video to launch creative and editing.
Agile Lens
I managed LinkedIn, Instagram, and X: content planning, copywriting, publishing, and performance tracking, alongside scripting, filming, and editing original social videos.
LinkedIn engagements include clicks, reactions, comments, and reposts. Instagram views include Reels, posts, and Stories. Selected results from my 2026 management period.
How We Watch the World Cup
A playful look at watching football together in VR.
Watch video ↗
Unreal Engine — Team Reactions
Individual perspectives from the people behind the technology.
Watch video ↗
Stage Presence
Jeff Wirth explores immersive theatre and VR during a studio visit.
Watch video ↗
Procedural Vegetation Editor
A short-form introduction with Yu-Jun Yeh to creating vegetation in Unreal Engine, translating a technical topic into social content.
Watch on X ↗
Agile Lens — Sizzle Reel
An edit bringing past studio projects into one showcase, presented during Alex Coulombe’s SIGGRAPH 2026 panel. Project footage: Agile Lens and collaborators.
Watch video ↗
City of Apparition — Trailer
A promotional edit for Chapter 2: The Space Between Falling. Project and source visuals: Wayne Ashley / FuturePerfect Studio, Lin Shu-Kai, and Agile Lens.
Watch video ↗World Cup — Making XR relatable
I used the World Cup to introduce Agile Lens’s Holodeck through a familiar social ritual: watching football together in a shared virtual cinema.
Visual storytelling
I paired headset footage with the group’s real-world reactions, making the experience understandable at a glance and connecting the technology to everyday life.
Response
1.6K organic Instagram views, with playful audience comments and curiosity about other uses for the experience.
My role: Concept, scripting, filming, and editing.
Practitioner Hot Takes — Finding the edit
Following the Unreal Fest announcement and discussion around future Unreal Engine workflows, I built a reaction series around the concerns and perspectives of practitioners.
Interview & edit
I selected distinctive, entertaining responses and used quick cuts and a playful rhythm to spark interest. Contrasting viewpoints gave the technical discussion personality and invited viewers to form their own opinions.
Distribution
LinkedIn, Instagram, and X.
My role: Concept, interview planning, filming, and editing.
Edensign
Turning AI real estate features into clear, benefit-led creative—from product demos and multi-angle staging carousels to competitor comparison ads.
My role · Creative concepts, scriptwriting, copywriting, visual design, and video editing.
One property. Four seasons.
A short feature demo showing the same property across spring, summer, autumn, and winter. Seasonal transitions, a simulated interface, and a final four-panel comparison make the benefit visible.
From empty room to editable space.
A vertical demo moving from staging an empty listing to swapping furniture and exploring different styles, using on-screen copy and visual cues to guide each step.
One feature, told across seven cards.
Hook → before-and-after proof → multi-view consistency → call to action.
Making the product difference clear.
Two comparison approaches: a high-contrast feature matrix and a lighter editorial layout, using speed, workflow, and pricing as decision points.
Behind the creative — From features to reasons to try
The approach. Give each format a specific job: demonstrate the transformation in video, establish consistency across angles in the carousel, and organize purchase considerations in comparison ads.
The execution. I developed the creative concepts, wrote the scripts and copy, designed the static assets, and edited the videos. Before-and-after sequences, short benefit-led headlines, and clear calls to action connect the product features to real estate workflows.
Selected campaign creative, shown as originally produced. Product, pricing, and competitor statements reflect the original campaign copy.
Dango Chat
Introducing a character.
Building curiosity.
A short-form TikTok launch video introducing Dango Chat’s Mafia Boss character.
My role
Concept, script, filming, and editing.
Tool · CapCut
Soundtrack reference
More ways to tell a story.
Behind the scenes
My role: Scriptwriting, filming, and editing.
XR promotions & events
Selected promotional and event content.
Unreal Day 2024 Keynote
Edited Alex Coulombe’s hour-long presentation into a 20-minute public release, focusing on pacing, precise trims, and a clear narrative through-line.
Tool · Premiere Pro